2017.12.05 Tue

Global Goals Jam #Tokyo 2017 開催レポート

  • #グローバル

  • #持続可能な開発目標

  • #SDGs

  • #Global Goals Jam

2017年9月16日・17日の2日間、東京では初めてとなるGlobal Goals Jam #Tokyo が開催されました。Global Goals Jamは、地球規模の長期目標「持続可能な開発目標(Sustainable Development Goals: SDGs)」をテーマに、世界中のイノベーターやクリエイティブ・アクター、エンジニアが参加する2日間のデザインワークショップです。MediaLAB Amsterdamと国連開発計画 (UNDP:United Nations Development Program) のコラボレーションにより3年目にアムステルダムでスタートし、その後同じような志を持ったローカルパートナーの輪を広げて世界中に展開。今年2017年9月には、世界各国35都市で同時開催されました。
We hosted the first edition of the #GlobalGoalsJam in Tokyo this year 16th - 17th September at 100BANCH. During the 2015 Social Good Summit, 193 world leaders committed to achieving 17 Sustainable Development Goals by year 2030. As an initiative of the United Nations Development Program and MediaLAB Amsterdam, the Global Goals Jam seeks to design realistic, actionable interventions for these goals.

今年が初めてとなるGlobal Goals Jam #Tokyoでは、MediaLABAmsterdamのデザインメソットを使いながら、この「持続可能な開発目標(移行SDGs)」に向けてローカルスケールとグローバルスケールを行き来しながら、分野横断的な課題解決を目指し、二日間でアイデアを形にしました。
Global Goals Jam #Tokyo was the two days event with short design sprints, using the methods from MediaLAB Amsterdam - we invited various professionals, designers and creators, students from more than 10 countries to share and develop thier ideas.

This article invites you to get a glimpse of the first edition of the Global Goals Jam #Tokyo


Day 1: We formed 5 teams in total based on the individual interests – The main focused goals were the following three;

SDGs #3: Good health「すべての人に健康と福祉を」
SDGs #4:Quality education「質の高い教育をみんなに」
SDGs #11: Sustainable cities and communities「すみ続けられるまちづくりを」

まずは、「そもそもSDGsとは?私たちには何が出来るのか?」を考えることからスタート。100BANCHとUNDP JAPANの協力から始まったGlobal Goals Jam #Tokyoでは、UNDP駐日事務局の職員の方に来て頂き、世界中で2030年までに取り組む中長期目標についてお話頂きました。



Day1: Identify the specific challenges, and organize your ideas


1日目のフォーカスは「Sprint #1 Organize it, experience it / Sprint #2 Respond to it」


それぞれのチャレンジを取り巻く背景をより深く理解するために、ステークホルダーの整理(Actors Map)やターゲット像の明確化(Empathy Map)を行いました。

Day 2: 実際に手を動かし、アイデアを形にして検証するためのデザインワーク


The second  day was all about developing prototypes. We made concept sketches first to represent our ideas in order to get feedbacks from the other teams. Afterward we tried to bring the team’s idea to the physical world for the demonstration. The proto-tools were provided by Fabcafe.

2日目のテーマは「Sprint #3 Make it、Sprint #4 Test and evaluate it」。実際に作り、それをテスト・検証するためのワークを行いました。

最終プレゼンテーションでは、ペーパープロトタイプ、レーザーカッターで作られたプロトタイプ、 ビデオプロトタイプ/コンセプトムービー、 ストーリーボードなど、様々なスタイルで各チームのアイデアが発表されました。

In the final presentations, we delivered various ideas which were demonstrated as Paper or Carton Prototype,  hand-made prototype made with laser cutter, Video prototyping, and Storyboard. Below are some of the prototypes we developed during the event.


1. 「Midori no Heroes」:Goal # 4 Quality Education「質の高い教育をみんなに」

How to provide vocational education to encourage small farmers in Africa by sending them useful information via feature phones and smartphone?


“Midori no Heroes” as a social entrepreneur, will partner with local research institute, such as universities, central government and local government to gather appropriate information for the farmers to farm better and efficient and offer it to local small farmers. The team assumes that basic information such as weather forecast can be useful since most of the farmers work without planning. The information will be delivered and implemented in two ways, one is via feature phone of the each farmers and the other is via smartphone at a community center or community church. Midori no Heroes will have workshops at those center places where people regularly get together to how to use the smartphones, information and how to implement for farming.

『Midori no Heroes』ストーリーボード


2.「Plan B: Shared eco-bags」: Goal # 11 Sustainable Cities and Communities「すみ続けられるまちづくりを」


Tackling the problem of shoppers consuming an excessive and unnecessary amount of plastic bags at grocery stores and convenience stores in Tokyo.


In Japan, 305 million plastic bags are used (300 bags/year for each person) Plastic bags take more than 1000 years to decompose. Plan B is a reusable eco-bags that enable people to share / get benefit by using them.


3. 「DiverCity」:Goal # 4 Quality Education「質の高い教育をみんなに」
How can we design a solution that promotes respect for diversity and individual difference in Japanese schools?


”DiverCity is a network of local people who have important life lessons they want to teach. Choosing a career, going your own way, learning from your mistakes, and finding your true self.‘Tayoubi’ means ‘diversity day’ in Japanese. We encourage schools to set a specific day or time to think about diversity issues. They can make use of our ‘Diversity Bank’ of local residents with interesting stories to tell. We also provide a ‘Diversity Pack’ of lesson ideas and discussion topics for teachers introducing diversity education to their classrooms.Teachers and schools are free to decide how they implement ‘Tayoubi’, according to their available time and other resources.”

『DiverCity』ウェブサイトプロトタイプ: https://xd.adobe.com/view/7f7fb204-c645-4a24-99d8-d5487fe76871/


4. 「Sea You Soon」:Goal # 11 Sustainable Cities and Communities 「すみ続けられるまちづくりを」
How can we design a solution that turns Tokyo’s water resources into recreational community-building spaces, while promoting awareness of the importance of water in our lives?

”We provide easy access to coastal journey with experienced fishmen, by an app called ‘’SEA you soon’’. One can experience catching fishes and eat and cook them with the locals. The aim is to give people attachment to coastal environment for more sustainable waterfront development. “

『SEA you soon』アプリサービスのモックアップ


5. 「Smart Mirror Companion」:Goal # 3 Good Health and Well-Being「すべての人に健康と福祉を」
Combatting the world’s health problems by focusing on well-being and making sure everyone has the tools and resources to be healthy.


’’A mirror powered by a digital personal assistant (like Siri) to be your partner when you need 1) Medical assistance 2) Or just a companion to be there for you’’

『Smart Mirror Companion』ビデオプロトタイプ


最後に。100BANCHでは、国内外問わず様々な実験を試みています。次の100年につながる活動とはすなわち、SDGsが目指すより良い未来を形づくるものです。Global Goals Jam #Tokyoは、来年も多様な参加者と共に次の未来をデザインしていきたいと思っています。

100BANCH is supporting various experiments that can shape / re-design the next 100 years. Come and join us for the next year’s Global Goals Jam #Tokyo!